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Stanbridge Associates are an accountancy firm who specialise in working with the medical sector. To help them answer two of their clients ‘ most frequently asked questions, on the subject of setting up a limited company and the principles of director’s loans, they came to us to create two short animations that break down, stage by stage, the steps and benefits. 

Our challenge was to create films that were both light in tone and engaging whilst dealing with sometimes complex ideas and processes, some of which are legal requirements. 

The resulting films use abstracted character design and dynamic motion, coupled with a targeted use of bold text and reinforcing voiceover. The films are now used by Stanbridge on their homepage to help guide their clients.