Bathing Beauties: Re-imagining the Beach Hut for the 21st Century
Directed by Steven Hatton
Beach huts are more than just a seaside construction designed for the changing of beachware and the storage of deck chairs. At the start of the 21st century, after over 100 years of history, the beach hut has become a must have piece of real estate and a cherished piece of seaside iconography to rival the bucket and spade and saucy postcard.
This prompted artist and curator Michael Trainor, in collaboration with the Hub National Centre for Craft & Design, to launch an international competition for artists and architects to design a beach hut for the East Coast of Lincolnshire. The result being a fantastic exhibition of hundreds of scale models entered by artists and architects from across Europe, Asia and North America with the top designs being built in full scale and put into use on the Lincolnshire coast.
Electric Egg were commissioned to create a short documentary for the exhibition that looked into the cultural significance of these structures whilst profiling the many designs in the exhibition.
The film was shot on location on the Lincolnshire coast and utilized the catalogue photography that Electric Egg were commissioned to produce for the exhibition catalogue.
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